"You will always be my greatest adventure" - Up
Online shopping is convenient and often cost saving in a busy world where we're constantly trying to save ourselves time and money. However, while buying groceries online is a win win, buying something as important as your wedding dress is fraught with issues and it's too easy to be fooled.
Online brand protection experts, MarkMonitor, have recently put together a list of top tips to ensure you as a bride-to-be are aware of the dangers when shopping online. After all you can't possibly have too much information at your disposal.
For a long time independent retailers have warned about the 'too good to be true' prices and we have noticed brides are much more savvy about avoiding those deals. In return of course the counterfeiters have also got wiser. Now they realise there Is more chance of fooling a customer is the price looks reasonable. It is essential you know the recommended retail price of a dress you're interested in purchasing, use that as a benchmark. Any significant discounting even 20% should make you think twice.
Counterfeiters are extremely good at creating websites that look genuine, making it difficult for customers to make good judgments. The 'About' and 'FAQ' pages are most likely to give you hints that all is not as it seems. If vital company information is not included you should probably steer clear.
RETURN AND PRIVACY POLICIES
Any legitimate online seller will make these policies very clear. The distance selling laws in the UK make it impossible for online companies to be anything less that transparent. You have every right to return an item bought online if it is faulty or doesn't fit. If these policies are hard to find or don't seem to exist, this should be a serious warning signal.
THE WEBSITE ADDRESS (URL)
We know these counterfeiters are clever and they will often choose website addresses that are similar to the genuine brand. Look out for spelling mistakes, this is a method known as 'cybersquatting'. It's also a good idea to check the site has a https:// prefix. This is an indication the website is secure.
We recently had a customer who had been fooled by a counterfeiting website because the web address ended .co.uk Unfortunately this isn't a reliable source of information. A website domain can be registered anywhere by anyone.
At the end of the day we understand brides-to-be want convenient and money saving shopping opportunities. My question to you would be.... is your wedding dress something you want to take a chance with?
Independent retailers often have money saving opportunities with their sample sales and can help with payment plans to spread the cost.
Most importantly though, buying your dress is a big part of the memories you build about your wedding day, it's an experience to be treasured. Make it special, a luxury experience. Visit us and we'll show you what we mean.
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